It is a competitive world out there folks, and the vacation rental market is no different from any other with thousands of cottages, cabins, villas, gîtes and vacation homes jostling to grab the attention of the rental public. To get their attention, the number one priority is to make sure that your listing has’eye candy’ appeal — lots of extremely good photos showing off all the best features. Here’s a few specifics you could consider
Post great bedroom photographs — attractive and comfortable bedrooms is always a must. This is an inexpensive way of creating a designer look in any style of property and it sells.
Add features your local competition doesn’t have — net access; home theatre system; additional watercraft; a hot tub or sauna. Think hard. Why would a potential renter choose your place over one that is similarly priced with similar fixed features? It is all in the extras you offer and the more you can differentiate the more likely you are to attract the conversions.
Make your site sticky — if you have lots of information on your site that makes it interesting they are more likely to stick around.
Utilize social media to get the word out. Use Twitter, Facebook and YouTube to broadcast your message. Start by listing with Second Porch.
Make guests feel welcome from the minute they enter your listing or site — construct your website as if you have been a host where nothing is more important than inviting your visitors.
Appeal to all their senses in your text and help them out by making it easy to navigate.